This 35-page SAMHSA publication "...Encourages people to challenge prejudices and work to eliminate the stigma and discrimination toward people with mental illness through letter writing to advertising, entertainment, and mainstream media that ridicule or misrepresent mental illness."
Pub id: SMA01-3513
Publication Date: 1/2001
http://store.samhsa.gov/shin/content//SMA01-3513/SMA01-3513.pdf